Decision details

Visual improvements in the form of digital roadside advertising to the highway at Henlys Corner, North Circular Road, junction with Regents Park Road, N3 3JN

Decision Maker: Executive Director of Environment

Decision status: Recommendations Approved

Is Key decision?: No

Is subject to call in?: No


Following approval of the Council’s Highways Advertising Policy at the Environment Committee on 13th September 2018, this report seeks approval to the grant of a licence to Insite Outdoor Advertising, for the erection of a digital advertising billboard on the small paved area within the public highway at Henly’s Corner, as illustrated on the attached location place. The licence will be subject to the licensee securing planning consent and any necessary statutory consents and the Council completing any necessary consultation and giving consideration to any representations received.


The Council owns the freehold interest in the sub soil of this area of land which has highway status. In granting permission to Insite Outdoor Advertising the Council is entitled to impose such conditions as it sees fit, including payment to the Council of reasonable charges. Provisional Heads of Terms have been agreed which are included in the exempt report. This location currently lacks amenity value and in order to improve the visual amenity of this junction it is considered that the erection of a digital advertising billboard on this area of highway land, will provide an enhancement in accordance with the principles laid out in the councils Highways Advertising Policy.

Publication date: 10/04/2019

Date of decision: 21/03/2019

Accompanying Documents: